Everyone knows this saying, right? And it's true! But it sounds much worse than it actually is. Having a choice is a good thing. It means you can decide for yourself.
And that's exactly how it works with us. When you're an investor at Cashare, you choose from different credit projects that you can invest in.
The Problem with Traditional Banks
Recently, 20 Min published an article about "Swiss Banks Finance Defense Companies with 15.3 Billion." A new study shows that more money has flowed from Swiss banks to weapons manufacturers than previously assumed. Even manufacturers of nuclear weapons are being financed with bank customers' savings.
Bank customers don't even know where their money goes. The bank invests capital according to its own investment guidelines, which are often geared toward maximum return optimization but don't consider ethical or sustainable aspects.
The Trend Toward Sustainability
Meanwhile, there are financial products that specifically focus on sustainability and are receiving great approval. Even the Federal Council wants to pave the way for "Sustainable Finance." ESG Investing is also offered by established banks.
But the small investor or the normal saver with a bank account has virtually no way to help determine what their money is used for.
The Crowdlending Difference
And that's exactly where there's a striking difference with crowdlending. At Cashare, you have the opportunity to choose each individual project you want to invest in. Nothing happens without your consent or behind your back.
Experience shows that our investors set very different criteria and strategies for their own investments. One would think that most people are only interested in high returns. But we repeatedly find that the type of project often makes the difference.
The investor then knows exactly what or who they can and want to invest in...
...and thus has the agony of choice!
Your Cashare Team
